One of the biggest challenges nanny agency owners face isn’t just about managing placements or finding high-quality nannies—it’s about thinking and operating like a CEO. Many business owners get stuck in the daily grind, working in their business rather than on it. The shift from being a small business owner to a strategic CEO is what separates struggling agencies from thriving, scalable businesses.

At Megan Metzger Consulting, we specialize in helping nanny agency owners develop leadership skills, business strategies, and a success-driven mindset to build sustainable, profitable agencies. In this blog, we’ll explore key mindset shifts, leadership strategies, and research-backed techniques to help you run your agency like a true CEO and take it to the next level.

Marketing is the lifeblood of your nanny agency. Without an effective strategy, you’ll struggle to attract high-quality clients who value professional childcare services. Whether you’re just starting or looking to scale, your marketing efforts must focus on positioning your agency as the go-to choice for premium nanny placements.

At Megan Metzger Consulting, we specialize in helping nanny agency owners build strong, sustainable businesses through effective digital marketing strategies, lead generation, and brand positioning. In this blog, we’ll explore proven strategies to help you attract more clients, increase visibility, and grow your agency’s reputation.

As a nanny agency owner, achieving steady, recurring revenue is key to long-term business success. While traditional placement fees can bring in significant income, relying solely on one-time transactions can make cash flow unpredictable. The best way to stabilize your income is by integrating multiple revenue streams that generate consistent monthly or weekly earnings.

At Megan Metzger Consulting, we specialize in helping nanny agency owners grow and scale their businesses. In this blog, we’ll explore 7 highly effective strategies to create sustainable, recurring revenue in your nanny agency using proven methods like babysitting memberships, corporate childcare services, and digital product sales.

Starting and growing a successful nanny agency is no small feat. It requires dedication, expertise, and a deep understanding of both childcare and business management. However, one often overlooked yet critical factor in business success is community. As a nanny agency owner, surrounding yourself with a strong network of like-minded professionals, industry mentors, and engaged clients can propel your business forward in ways you never imagined.

In this blog, we’ll explore how leveraging a community can help you grow your nanny agency, the key benefits of networking, and strategies to build and engage with a supportive business ecosystem.

Running a nanny agency is a unique challenge—balancing client relationships, managing caregivers, and ensuring financial stability all at once. While one-on-one coaching provides invaluable personalized guidance, complementing it with small group learning creates an even richer, more dynamic experience.

That’s exactly why Arise Success Groups were created. Designed exclusively for nanny agency owners, these groups provide a collaborative, high-impact learning environment that fosters growth, problem-solving, and accountability.

Running a nanny agency is a unique challenge—balancing client relationships, managing caregivers, and ensuring financial stability all at once. While one-on-one coaching provides invaluable personalized guidance, complementing it with small group learning creates an even richer, more dynamic experience.

That’s exactly why Arise Success Groups were created. Designed exclusively for nanny agency owners, these groups provide a collaborative, high-impact learning environment that fosters growth, problem-solving, and accountability.

Starting a nanny agency can be a fulfilling and profitable endeavor, but like any industry, it comes with its own set of challenges. Many new nanny agencies make preventable mistakes that slow their growth, create inefficiencies, and reduce profitability. The good news? With the right guidance, you can avoid these pitfalls and build a nanny agency that thrives from the start.

Let’s dive into the biggest mistakes new nanny agencies make—and how you can avoid them.

Starting and running a profitable nanny agency is both rewarding and challenging. While the demand for high-quality childcare services is strong, achieving financial sustainability requires careful planning. One of the most important aspects of running a successful nanny agency is pricing services effectively while maintaining healthy profit margins.

Whether you're just starting out or looking to scale, this guide will provide actionable insights to help you set competitive prices, maximize profits, and build a long-term, sustainable nanny agency.

For nanny agencies, correctly classifying workers is not just a best practice—it’s a legal obligation. According to IRS regulations, nannies and babysitters cannot be classified as independent contractors. They are always considered employees, either of the family they work for or of the agency that places them.

I hate New Year’s resolutions. Why? Because they are about comparison, illusion, and hollow victories. Here’s what I’ll choose to do instead.

We treat New Year’s resolutions like a sprint—get to the destination as quickly as possible—rather than protecting our resources for a marathon of enduring results.

To enjoy true success, you need to establish a long-range vision that lasts beyond 12 months.

So, what’s an ambitious goal-setter to do? Let’s highlight what you should ask yourself to better spot those sabotaging short-sighted resolutions.

Overcoming those (inevitable) setbacks along your transformation journey.

 “It’s not how you start, it’s how you finish,” said Olympic multi-champion swimmer Michael Phelps. When you decide you want to make a change in your life, it’s human nature to treat it like a race and try to accomplish it as smoothly and quickly as possible.

During our Summer of Change series, we’ve discussed many obstacles that keep you from setting and reaching your goals. And, whether it’s your desire for approval or your fear of the unknown, one thing all barriers have in common is mindset.

Henry Ford famously said, “Whether you think you can, or you think you can’t—you’re right.”

As we continue our Summer of Change series, it’s time to focus on the long game. It might be scorching hot outside, but we’re slipping on our lab coats for this one. 

We’ve already established that fear is the monster that prevents us from pursuing change and that people-pleasing is our primary progress blocker.

So, habit formation (or lack thereof) is the endurance eliminator. Similar to how New Year’s resolutions are often quickly abandoned, many changes don’t stick because enthusiasm and motivation fizzle out.

Learning the art of saying “No.”

Change takes time, effort, and commitment. And one of the biggest obstacles of change is setting (and keeping) boundaries.

It’s human nature to want to be liked. After all, social media revolutionized our entire existence based on the concept of how much we crave approval.

Examining the personal and professional benefits caused by change.

A tiny caterpillar instinctually crawls into its cocoon trusting that life will improve for them on the other side, but things get significantly worse before they get better.

The little crawler thinks they're about to take a nap, but instead completely dissolves! That’s right—it becomes caterpillar soup!

Overcoming fear, embracing vulnerability, and cultivating gratitude.

Few words in the English language can rocket-launch emotions quite like the word “change.” Most people are creatures of habit, and change, regardless of whether it's positive or negative, elicits emotions anywhere from excitement to terror (and often every emotion in between).

You’ve played it out in your head a million times, tossed and turned, and talked your best friend’s ear off about it. The decision has finally been made, and you’re excited and terrified in equal parts.

But it’s settled, and you’re doing it even if you’re doing it scared. So, congratulations! Welcome to small business ownership!

The good, the bad, and the ugly about going into business with your family (Plus, tips for success!)

Few entrepreneurs start a company with an end date in mind. Instead, it’s usually quite the opposite—the dream is to create a business that carries on your legacy, an organization that outlives you and brings success to future generations.

What can go wrong? Well… a lot.

It’s been the demise of countless friendships. The brawl-causer between formerly cordial neighbors. The stimulus for family feuds (and timeless binge-worthy shows like Dynasty, Dallas, Succession, Yellowstone, etc.).

Although it’s common to blur the lines between your personal and professional self, there are inherent risks in mixing business with pleasure. And when it goes poorly, it can go really poorly, with serious consequences that reverberate throughout your entire life.

Appealing to the needs of both businesses and families.

In our previous article, we introduced you to the evolution of employee benefits and discussed how the childcare crisis impacts *everyone* and why organizations are now eager to offer corporate childcare to their staff.

For part two, we’re diving into how your agency can start selling corporate childcare. First, you’re going to sell to your existing clients, and then to organizations.